Think Things Don’t Change?
Try a 14-Year Old McDonald’s
Not many corporations convey so well both the state of the economy and our social mores as McDonald’s, the world’s former biggest restaurant chain. And for its product’s poor nutritional value and the environmental impact of its business practices, it’s doing just fine.
Or so it seems. For news about a 1999 burger looking eerily ‘fresh,’ and of a CEO making $8.75 million, while the average patty-flipper earns $8.25 a hour, were both received with jaded nonchalance. No wonder an artist made a life size mummy out of McDonalds.
It’d be stupid to blame solely the economy on the company’s success. Granted, its origins are in fact linked to the Great Depression, and it’s no wonder that now, during such an extended reenactment of those empty pocket years, it remains the compulsory choice for those who can’t afford to embrace the organic, cage-free craze of the era.
It may also be the power of its muscular business model, the 1980s expansionary pull through emerging economies, what may have guaranteed its staying appeal. Such aggressive strategy made possible for McDonald’s to become more popular (read, cheaper) than Indian food in India, for instance.
But who can deny that other element that the most American of all corporations possesses, to which only a overused and detested word can be applied: iconic. The red and yellow colors, the rings, and that obnoxious clown are so infused in urban culture, that artists such as Andy Warhol had no choice but to incorporate it into their work.
As for those who see signs of hope, since McDonald’s no longer the world’s No. 1 food chain, let’s keep things in perspective. Researchers Continue reading