Vis-à-Virus

Advocates Speak Up About
Straight Message of HIV Ads

Once again, a New York City public awareness campaign clashes with activists and community groups whose cause it is supposed to support. This out-of-step ritual was on display recently over the amount of salt and sugar New Yorkers should be consuming (much less) and whether smoking is a public issue or a freewill lifestyle decision (it’s both).
And it’s all been played out in graphic advertisements shown mostly on YouTube and other straight-to-consumer media Continue reading