Helping Themselves

Brazilian Preachers Amass Their
Wealth & Followers by the Millions

They hold court to thousands every week, performing original songs in elaborated sets, just like any pop star. They routinely land on Forbes’s wealthiest lists, while their core audience is part of Brazil’s lowest income bracket. They were never known for civil liberties, though.
But despite protests, an evangelical preacher became the head of a rights commission at Brazil’s lower house. Since the 1970s, so-called messianic cults have thrived in the country. But no one expected these new multimillionaires to get so much political power so fast.
The issue has a particular tenor to it, since the rise of charismatic religions coincided with a decline of Catholicism in Brazil, and even a modest increase in the number of those who do not identify with any denomination. Specially now that a Brazilian bishop is considered a pope contender.
He’s a long shot, of course, even if Brazil has the biggest number of Catholics in the world. The problem is, Dom Odilio Scherer may be in tune with the Vatican, but is out of step with the majority, the only segment of the church capable of competing with the rise of the evangelicals.
Rome apparently turns its nose at Padre Marcelo Rossi, for example, a former personal trainer who became one of the wealthiest and most popular Catholic priests in Brazil, and who regularly sings and performs dance routines in front of 25,000 worshipers at his megachurch in São Paulo.
Like him, there are few others who also belt out songs, while ‘donning cowboy hats and crooning country tunes at Mass,’ and even publish Continue reading