Eating Animals May
Be Coming To a Boil
The short-comings of public campaigns about bad health habits are well known. One the best selling foods ever is not even food – cheerios. But despite knowing that full well, those who eat it, eat it. Period.
That may illustrate without explaining why chastising people only makes them double down on their ways. Rightly so. After all, healthy eaters don’t necessarily preach about it. They just, well, eat.
In 2017, Brazil got embroiled in a stinky scandal of rotten meat, which was already packaged to be shipped to schools, and exported to its trading partners. Major plants were raided and low management was paraded like criminals straight to jail. Of course, they’re all out now.
The affair is particularly putrid because involves government corruption, and wouldn’t you know it?, and because it exposes once again a multibillion industry which consistently cares little about public health.
But, like the billions spent shaming people about cigarette smoking, with little impact on global tobacco sales, scandals don’t usually dismantle a malodorous industry. Education and awareness do.
Graphic depictions of terminal diseases caused by some nasty habit, tough rhetoric, and draconian laws restricting its practice, do little to curb social habits. A turnaround in public sentiment is all it takes.
NOTHING TO SEE HERE, SAYS THE FOX
In Brazil, social networks reacted to the ‘Carne Fraca’ (weak flesh, as the scandal was called, for some reason) in typical fashion: blame meat eaters. Meat eaters replied in kind. Nastiness ensued, trolls jubilated.
Meanwhile, then pseudo-president Michel Temer (just released on a five-day jail stint) went to a churrascaria to show buyers of Brazilian steak that all was fine. He would’ve gotten away with it, if he wasn’t dumb enough to eat meat imported from Argentina.
Trade partners pressured on, and prices of the commodity collapsed, which is the least that should happen. But will the crisis lead to tighten regulations and stiffen penalties and jail terms and, shock, the closing of some plants? Not likely, of course.
No one was cast out from society for smoking; they just had to take their business to the curb and open air. And restaurant and service workers thanked it all, very much; finally their underwear stopped smelling like an ashtray at the end of the night.
But in major economies, the tobacco industry did take a hit when smoke was stripped of its glamour, and the price tag of the public health damage it causes came finally into light. That happened only after stricter laws went into effect and were dutifully enforced.
Government officials and politicians who lied and hid they were sponsored by big tobacco, were also exposed and put out of business. As for smokers, it’s their business what they take a drag on. No one else needs to follow suit, or berate them.
At the end of the day, scary tactics notwithstanding, to quit smoking remains a deeply personal decision, akin of choosing a particular diet regime, or becoming a vegetarian.
ARE YOU GOING TO FINISH THAT?
Which brings us to the age-old discussion over whether we should or are we even supposed to have the flesh of dead animals as so central a staple of our food consumption.
Growing criticism of the meat industry has reached strident levels. Beyond the usual health-minded professionals, the anti-meat activist movement, and the slow build-up of awareness about animal rights, the industry now is facing a new, formidable foe: climate change.
Scientists are already compiling comprehensive lists of all other contributing factors to climate change, besides our still all-too-encompassing reliance on carbon fuels for energy.
Topping such lists is usually the cycle of raising cattle for human consumption. All over the planet, millions of herds (more)
* The Beef Of Going Meatless
* Meatless Time