A Bold Names’ Quarrel Disrupts Elusive World of Fonts & Typefaces
Their muted elegance often goes unnoticed by readers. They can’t be detected by word count, spelling or other resources at writers’ disposal. Their selection is personal. Yet once a font is chosen, a whole world of subtle references is added to the content. Even designers, unsung heroes of the print trade, may fail to pick the right type. And few knew that two stars of the form, Jonathan Hoefler and Tobias Frere-Jones, had split up.
Called ‘the Beatles of the font designing world,’ an unusually hyperbolic reference to a trade that most people ignore, these two developed a partnership creating some of the most recognizable fonts we’re all familiar with these days.
We’ll get back to their contentions acrimony and ultimate settlement. Their Gotham font has a huge following, but most people are more familiar with Helvetica, in part due to the ominousness of Apple gadgets. Fonts are like that: you don’t even know that you like them.
Typefaces have served way more than their purpose, as design subtly drives people’s tastes and acceptance of new products, a strong sales point. Helvetica, for instance, is so influential that it’s inspired both a Swiss watch company and a Dutch cookie-cutter designer. Sweden Sans is now that country’s official lettering, playful and patriotic. And, in another welcoming stretch of functionality put at the service of the well being of many, there’s Dislexie, another Dutch designer-created font to help people with the disability to read better. A STILL VITAL MOVABLE INVENTION
Since Johann Gutenberg‘s erroneously perceived invention of printing, there’s been a certain fuzziness about what consists a font, what’s the difference between that and the older term type, and whatever the hell does it matter to anyone to know anything about them both.
The 1400s were a time of great inventions, but the one that originated a press loosely resembling printing machines of the Industrial Revolution, came to life at least a century before, Continue reading →
If the Headhunter Won’t Call, You May Apply to One of These
It’s been said that we’re living through the wonders of a ‘courtesan economy.’ In fact, if there’s a profession that has shown a lot of resilience during this crisis, it has certainly been the world’s oldest. Apparently, and against what you may have heard, One Percenters continue to sleep really well, and often with high-paid company. Now, if you’re nowhere near possessing curvaceous assets to market, or your bloodline left you wanting, you may be actually losing some sleep lately. But fear not: there are still plenty of positions available. To be sure, on the fringe of society, yes, some involving firearms, possibly, others not easily identifiable, perhaps, but they’re out there.
For example, have you ever had to ‘extract’ some valuable information from someone, that wouldn’t be forthcoming if you wouldn’t resort to some specific set of physical skills? Boy, do we have a place for you to start. Or let’s supposed you’re pursuing a higher education but lack the resources? don’t worry, there’s a university that can work out a plan with you (hint: it involves eating).
And so on. Don’t we all keep hearing about how poor people all of a sudden have decided they’re not in a mood to find a job, preferring instead to heap those fat government checks? Well, at least that’s what we’ve read from a presidential campaign brochure. But you’ll see, also, Continue reading →