Rotten Meat & Sanctimony, Colltalers
If anything, social networks exacerbated the ancient human trait of claiming superiority above others by downplaying their right to exist. When shocking events trigger public outrage, it’s a given that some will blame others for it, often leaving the real culprits off the hook.
Thus, when several meat producers in Brazil, including the country’s two largest, were raided by federal agents last Friday, finding rotten meat packaged and ready to be sold in public schools, and exported to Europe, eating habits were blamed first for it, not a sick industry.
This being Brazil, the grizzly discovery of gross health violations is also linked to a scheme involving bribing inspectors and administration officials. Authorities scrambled to assure global partners that those were isolated incidents, rather than a sample of an multi billion dollar, under-regulated industry, mostly left at its own devices when it comes to health concerns. But common sense indicates that it’s the opposite.
Taking the scandal out of the context of widespread corruption and draft, that seem to pervade the current government, may be an insult to that same common sense, but some insane defense may argue that lax regulation, disregard to basic hygiene practices, and special favoritism by officials are all ingrained to the industry globally. And in Brazil, as in the rest of the world, consumers are not aware of them.
That’s like blaming the industry’s ‘raw material,’ i.e., the animals, of being too messy for continuing to have physiological functions even as they’re squeezed by the hundreds into the place of their own slaughter. For that’s exactly what happens and it’s the underlying cause for chronic contamination of meat plants. Not their bodily functions, of course, but the massive and inhumane system they’re forced to be part of.
Still, the matter is more serious than it’s being addressed in the Brazilian corporate media, and chances are, the scandal will die out within weeks. Given that part of the affected is so vulnerable – the impoverished public school system – and the industry’s lobbying muscle, we may be reading next week or after that the problem is being resolved, low level inspectors got fired, and there’s nothing else left to see here.
Behind the scenes, though, the P.R. battle will be even more intense than the ones waged publicly by the companies. Brazil’s trade balance relies heavily on meat exports, and such a disaster can undermine its powerful agribusiness and overall credibility before its partners.
And that’s the aspect that it’s so common to the very structure of global commercial relations. From a strictly standpoint Continue reading